Your signature is more powerful than you think...

 amnesty-door.jpg

amnesty-door.jpg

This magazine ad by Amnesty International's French section was part of their 'Your signature is more powerful than you think' print and video campaign.

It illustrates the power of Amnesty's principal approach, getting people to write letters of concern regarding human rights violations and abuses. The TV spot is wonderfully done and has a beautiful sound track to boot. Have a look!