Ikea advertises adoptable dogs

Around the world the number of pets in cat and dog homes that need adopting far exceeds the number of prospective adopters. With limited funds many animal shelters can only afford to promote their available animals on social media where most of their fans are already pet owners. 

So cat and dog homes are constantly on the lookout for innovative ways to raise public awareness of the pets they have available for adoption.

Inspired by the principle that nothing quite makes a house a home like a furry best friend some Ikea stores are now featuring cardboard cut-outs of adoptable dogs in their showrooms amid the furniture.

The idea to display the pets inside the store started in Singapore as a collaboration between Ikea and two animal shelters. Together they formed the project Home for Hope.

The cut-outs have tags on them with QR codes that shoppers can scan to learn more about the individual dogs. 

A range of other retails outlets in Singapore joined Ikea and now other Ikea stores around the world are working with their local animal shelters to promote their animals. You can see some of the dogs on display in Ikea Singapore below.

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